hi, I'm angela.

I am a data person.  I've loved math all my life and worked in analytics for nearly two decades.  Now, I specialize in helping businesses collect good, actionable data in the most usable ways.  I spend all day, every day, working with how data can be collected online, and what can be done with it.

I believe that when collected and used correctly and ethically, data can serve both businesses and customers at the same time.  When I got into data I thought the worst ethical issue I might ever be presented with would be something like "my boss wants me to say the metrics indicate that our site is performing better than it actually is."  But thorny data issues are becoming the norm as data scientists and marketers have the power to shape individual people's online worlds.  With a few simple configurations, anyone with an audience can decide that "users who did x should be shown a, while users who did y should be shown b".  At first that seemed like a fun party trick.  Now, we know that this is exactly how filter bubbles are created.

We are living through the loss of our ownership of our data.  It's a little bit like the Seinfeld episode where Kramer sells his stories...except, it's not as funny.

Increasingly large portions of our lives take place online.  We can't avoid creating data, but we can do our best to keep it from being used against us.  One way is to make our data less actionable.  

That's why I created Noiszy.