Privacy doesn't exist


There is no such thing as absolute privacy in America. [...but Americans] have a reasonable expectation of privacy in our homes, in our cars, in our devices. It is a vital part of being an American. The government cannot invade our privacy without good reason...
— James Comey, FBI Director

Unfortunately, this does not extend to private organizations.

Talk about the bill in the Senate


Despite the use of ad blockers and other attempts to keep our data private, the reality is that whatever footprints we do leave behind will be detected and analyzed.  They may not be the complete picture, but they're still genuine.

But when we create misleading data, we devalue the data that these organizations have collected, both individually and as a group.  We make the data more difficult to analyze and understand, and make ourselves harder to predict and manipulate.